Context
Zero organic Google presence. 100% dependency on social media. Zero SEO traffic. Google Business Profile not optimized.
Real estateTunis, TunisiaQ2-Q3 2024
Premium Real Estate Agency
Page 1 Google on 23 keywords in 4 months
+23
Keywords in Top 10
+47%
GBP Rating
At a glance
SectorReal estate
MarketTunis, Tunisia
PeriodQ2-Q3 2024
The problem
Complete local SEO system: technical audit, GBP, local content, link building.
Tools & technologies
The exact stack used to deliver these results — no secrets, everything documented.
Google Business ProfileSchema.org LocalBusinessSearch ConsoleLocal citationsReview-acquisition automation
Actions taken
- Full technical audit (Core Web Vitals, URL structure, meta)
- Google Business Profile optimization: categories, photos, regular posts
- 8 local landing pages per Tunis neighborhood
- Content strategy: 12 articles targeting local real-estate search intent
- Link building: 15 local citations + 4 editorial links
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Keywords in Top 10 | 0 | 23 | +23 |
| Organic traffic / month | 0 | 1,240 visits | New channel |
| SEO leads / month | 0 | 14 | New channel |
| GBP Rating | 3.2/5 | 4.7/5 | +47% |
Key takeaways
4 transferable lessons, applicable to your business regardless of sector.
- / 01
Local SEO takes 90–120 days to consolidate — start it BEFORE you need it.
- / 02
One page per neighbourhood with unique content beats 10× a single page listing many areas.
- / 03
GBP rating going from 3.2 → 4.7 creates a halo effect that lifts CTR even on unchanged rankings.
- / 04
23 keywords on page 1 ≈ 1,240 monthly visits — traffic that doesn't stop when you cut paid budget.
Services involved
Every case combines multiple systems. Here are the ones that made the difference here:
Read next
Three more case studies from the same sector or with similar challenges.