Context
Business law firm (15 partners) with a slow WordPress site (mobile PageSpeed 42), poorly indexed, and only 210 organic visits/month. No legal content, no schema, GBP unclaimed.
Legal servicesBrussels, BelgiumQ2–Q4 2024
Business Law Firm
Organic traffic ×8.7 in 6 months
+767%
Organic traffic / month
+27
Top 3 keywords
+124%
Site PageSpeed (mobile)
At a glance
SectorLegal services
MarketBrussels, Belgium
PeriodQ2–Q4 2024
The problem
Full technical rebuild + E-E-A-T content SEO strategy: legal articles signed by partners, siloed structure by area of law.
Tools & technologies
The exact stack used to deliver these results — no secrets, everything documented.
Next.js (headless)WordPress (CMS)Schema.org LegalService + PersonGoogle Business ProfileSearch Console
Actions taken
- WordPress → Next.js headless rebuild with WordPress as CMS — PageSpeed 94 mobile
- Complete LegalService + Person (per partner) + FAQPage + BreadcrumbList schema
- Silo architecture by area: corporate, tax, real estate, litigation
- 32 legal articles signed by partners (E-E-A-T) — 1,500 words minimum
- Optimised GBP + 18 local citations (legal directories + Bar Association)
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic / month | 210 | 1,820 | +767% |
| Top 3 keywords | 2 | 29 | +27 |
| Form submissions | 4/mo | 22/mo | +450% |
| Site PageSpeed (mobile) | 42 | 94 | +124% |
Key takeaways
4 transferable lessons, applicable to your business regardless of sector.
- / 01
A slow WordPress + a Next.js headless CMS is the best perf/CMS compromise for professional service firms.
- / 02
32 articles signed by partners = strong E-E-A-T. Google rewards real authority, not bolted-on SEO.
- / 03
Silo architecture by area of law clarifies the structure for both Google and visitors.
- / 04
Mobile PageSpeed 42 → 94 combined with content SEO = organic traffic ×8.7. Speed matters as much as content.
Services involved
Every case combines multiple systems. Here are the ones that made the difference here:
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