The problem
Your Google Ads budget is going up in smoke. Clicks arrive but the phone doesn't ring. You're paying for traffic, not customers. 40–60% of typical budgets are wasted on keywords with no purchase intent.
Restructured Search + Performance Max, precise GA4/GTM tracking, dedicated landing pages per service. You stop paying for clicks and start buying qualified leads at the right price.
What's included
Your Google Ads budget is going up in smoke. Clicks arrive but the phone doesn't ring. You're paying for traffic, not customers. 40–60% of typical budgets are wasted on keywords with no purchase intent.
A Google Ads acquisition system built around your real business goals: target cost per lead, qualified lead volume, and ROI measurable down to the cent. Clean campaign architecture, precise GA4+GTM tracking, dedicated landing pages per service.
No grey areas. Here's exactly what you receive after we work together.
Full account report: wasted spend, opportunities, prioritised action plan.
Search + Performance Max campaigns segmented by service / margin / intent.
GA4 + GTM + Enhanced Conversions wired tight, validated end-to-end.
Live dashboard + signed monthly report: CPL, ROAS, actionable recommendations.
You keep 100% ownership of the account, data, and history. Zero lock-in.
Weekly iterations on bids, negative keywords, audiences, creative.
A proven method with precise deliverables at every stage — you always know where we are.
Full account audit (or built from scratch) — identify wasted spend immediately
Full account audit (or built from scratch) — identify wasted spend immediately
Full account audit (or built from scratch) — identify wasted spend immediately
Define audiences, transactional search intents, and precise geographic zones
Define audiences, transactional search intents, and precise geographic zones
Define audiences, transactional search intents, and precise geographic zones
Campaign architecture (Search, Performance Max, Display where relevant) with segmented ad groups
Campaign architecture (Search, Performance Max, Display where relevant) with segmented ad groups
Campaign architecture (Search, Performance Max, Display where relevant) with segmented ad groups
Conversion tracking setup (GA4 + GTM + import to Google Ads) — calls, forms, micro-conversions
Conversion tracking setup (GA4 + GTM + import to Google Ads) — calls, forms, micro-conversions
Conversion tracking setup (GA4 + GTM + import to Google Ads) — calls, forms, micro-conversions
Weekly optimization: bids, negative keywords, audiences, ad copy, landing pages
Weekly optimization: bids, negative keywords, audiences, ad copy, landing pages
Weekly optimization: bids, negative keywords, audiences, ad copy, landing pages
Detailed monthly report with strategic recommendations and next-month action plan
Detailed monthly report with strategic recommendations and next-month action plan
Detailed monthly report with strategic recommendations and next-month action plan
30–50% CPL reduction in the first 90 days. 40–130% conversion-rate lift with dedicated landing pages. Full visibility on every euro spent via real-time reporting.
Three real clients, their before/after numbers, and the strategy that got them there.
Quotes from clients we've helped through challenges similar to yours.
The real questions clients ask before getting started.
For reliable data within 30 days, budget £300–£600 for an average local market and £1,000–£2,500 for a competitive city or high-value service. Below these levels, Google's algorithm lacks enough data to optimise effectively.
First conversions often appear within the first week. Significant optimisation (lower CPL, stabilised volume) consolidates between weeks 4 and 8, once tracking is live and the algorithm has learned.
We specialise in Google Ads first, but we also run Meta Ads campaigns for retargeting and local awareness. The two channels are complementary depending on your sector.
Always. You remain the owner of your Google Ads account. We work with shared access — when the engagement ends, all data and history stays in your account.
Via precisely tracked conversions: ad calls, site calls, form submissions, and where possible CRM data on which leads became paying clients. Cost per lead (CPL) and Return on Ad Spend (ROAS) are the primary KPIs.
Combine multiple systems to compound results.