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Wadhah Belhassen
Acquisition system

Google Ads System — Qualified Leads, Optimized Budget

Restructured Search + Performance Max, precise GA4/GTM tracking, dedicated landing pages per service. You stop paying for clicks and start buying qualified leads at the right price.

30–50%
CPL cut in 90 days
+40–130%
Conversion rate lift
100%
ROI visibility

What's included

  • Full account audit + prioritised action plan
  • Search, Performance Max, Display restructure where it fits
  • GA4 + GTM + Enhanced Conversions setup
  • Weekly optimisation + detailed monthly report

The problem

Your Google Ads budget is going up in smoke. Clicks arrive but the phone doesn't ring. You're paying for traffic, not customers. 40–60% of typical budgets are wasted on keywords with no purchase intent.

Our solution

A Google Ads acquisition system built around your real business goals: target cost per lead, qualified lead volume, and ROI measurable down to the cent. Clean campaign architecture, precise GA4+GTM tracking, dedicated landing pages per service.

Deliverables

Everything you get

No grey areas. Here's exactly what you receive after we work together.

Transparent audit

Full account report: wasted spend, opportunities, prioritised action plan.

Clean architecture

Search + Performance Max campaigns segmented by service / margin / intent.

Precise tracking

GA4 + GTM + Enhanced Conversions wired tight, validated end-to-end.

Clear reporting

Live dashboard + signed monthly report: CPL, ROAS, actionable recommendations.

Account stays yours

You keep 100% ownership of the account, data, and history. Zero lock-in.

Ongoing optimisation

Weekly iterations on bids, negative keywords, audiences, creative.

Our process

How we work

A proven method with precise deliverables at every stage — you always know where we are.

  1. 01

    Full account audit (or built from scratch) — identify wasted spend immediately

  2. 02

    Define audiences, transactional search intents, and precise geographic zones

  3. 03

    Campaign architecture (Search, Performance Max, Display where relevant) with segmented ad groups

  4. 04

    Conversion tracking setup (GA4 + GTM + import to Google Ads) — calls, forms, micro-conversions

  5. 05

    Weekly optimization: bids, negative keywords, audiences, ad copy, landing pages

  6. 06

    Detailed monthly report with strategic recommendations and next-month action plan

Expected results

30–50% CPL reduction in the first 90 days. 40–130% conversion-rate lift with dedicated landing pages. Full visibility on every euro spent via real-time reporting.

Client reviews

What people who lived it say

Quotes from clients we've helped through challenges similar to yours.

Wadhah didn't try to sell us more ad spend — he restructured what we already had into Performance Max with proper Store Visit signals. Foot traffic to our second location went from invisible to measurable in under 60 days, on the same €800 budget.
Florian BeckerFounder · LIT Coffee Bar · Berlin, Germany
We were paying €87 per consultation lead and most weren't qualified. After 3 months working with Wadhah, our CPL is at €41 and the new qualifying form means our practitioners actually see show-up rates above 80%. Very direct, very analytical — no fluff.
Dr. Camille RousseauPractice Director · Cabinet Médical Aesthétique · Lyon, France
Notre Performance Max tournait à 1,8x de ROAS, on perdait de l'argent sans le savoir. L'équipe a segmenté le feed produit par marge et restructuré tout le compte. Trois mois plus tard on est à 4,6x et le panier moyen a grimpé de 18%.
Sophie MartelE-commerce Lead · Atelier Mode Premium · Paris, France
Cost per MQL dropped 67% and our free-trial-to-paid conversion doubled. What changed everything was the persona-specific landing pages — Wadhah understood our buyer journey better than our internal team did.
Faisal Al-MansooriVP Marketing · FleetIQ SaaS · Dubai, UAE
On était bloqués à 18 inscriptions/mois malgré 1 800€ de pub. Après refonte du formulaire d'essai gratuit et segmentation par club, on en fait 62 — pour le même budget. Le CTA WhatsApp direct a tout changé.
Karim Ben SalahOperations Director · FitClub Tunis · Tunis, Tunisia
Le ROAS Performance Max est passé de 2,1x à 5,8x, mais le vrai gain c'est l'email marketing : 8 700€/mois là où on faisait 1 200€. Wadhah a vu une opportunité dans une base que je considérais comme dormante.
Léa BenoitBrand Director · Bionature Cosmétiques · Marseille, France
On a essayé deux agences avant. Avec Wadhah on a un partenaire qui répond en quelques heures, jamais des jours, et qui partage des dashboards en lecture directe au lieu de PowerPoint. C'est la première fois que je vois clairement où va chaque euro.
Antoine LefèvreCEO · Cabinet Conseil B2B · Paris, France
Worked with several agencies before — most overpromise and underdeliver. Wadhah does the opposite: realistic numbers up front, then beats them. Our CPL came down 42% and stayed there.
Stefan HoffmannMarketing Manager · Hoffmann GmbH · Munich, Germany
On voulait des leads d'inscriptions, pas des clics. Wadhah a structuré nos campagnes Google Ads par formation, créé des LP dédiées, et notre CPL d'inscription a chuté de 58 €. Aujourd'hui on remplit les sessions deux mois à l'avance.
Hélène DupuyCo-fondatrice · École Numérique Pro · Bordeaux, France
Honest, transparent, and fast. We had complete visibility on every euro of our €15K/month ad spend through their dashboards. CPL down 67%, MQLs up 369%. They earned the renewal — and the referrals.
Tarek MansourOperations Lead · MENA Logistics · Dubai, UAE

Frequently asked

The real questions clients ask before getting started.

What's the minimum budget to start on Google Ads?+

For reliable data within 30 days, budget £300–£600 for an average local market and £1,000–£2,500 for a competitive city or high-value service. Below these levels, Google's algorithm lacks enough data to optimise effectively.

How long until I see the first results?+

First conversions often appear within the first week. Significant optimisation (lower CPL, stabilised volume) consolidates between weeks 4 and 8, once tracking is live and the algorithm has learned.

Do you also manage Meta Ads (Facebook/Instagram)?+

We specialise in Google Ads first, but we also run Meta Ads campaigns for retargeting and local awareness. The two channels are complementary depending on your sector.

Do you retain access to my Google Ads account?+

Always. You remain the owner of your Google Ads account. We work with shared access — when the engagement ends, all data and history stays in your account.

How do you measure ROI?+

Via precisely tracked conversions: ad calls, site calls, form submissions, and where possible CRM data on which leads became paying clients. Cost per lead (CPL) and Return on Ad Spend (ROAS) are the primary KPIs.