Context
Modern dental clinic (3 practitioners) with a poorly optimised Google Business Profile: only 8 reviews, 12 calls/month from Maps, out of the Local Pack for 'dentist Casablanca' and neighbourhood queries. Zero local content strategy.
Healthcare / DentistryCasablanca, MoroccoQ1–Q2 2025
Premium Dental Clinic
+458% GBP calls in 6 months
+458%
GBP Calls / month
Top 3
Local Pack Position
+244%
New Patients / month
At a glance
SectorHealthcare / Dentistry
MarketCasablanca, Morocco
PeriodQ1–Q2 2025
The problem
Complete local SEO system: GBP optimisation, review acquisition campaign, geo-targeted neighbourhood content, LocalBusiness schema on the site.
Tools & technologies
The exact stack used to deliver these results — no secrets, everything documented.
Google Business ProfileSchema.org LocalBusiness + DentistSearch ConsoleSMS review automationLocal content strategy
Actions taken
- GBP optimisation: 8 active categories, 80+ professional photos, weekly posts
- Review acquisition campaign: post-appointment SMS + direct link → +86 reviews in 4 months
- 5 local landing pages by neighbourhood (Maarif, Anfa, Bourgogne, Gauthier, Sidi Maarouf)
- LocalBusiness + Dentist schema markup + opening hours + service areas
- 10 local Q&A articles: 'invisible orthodontics Casablanca', 'dental emergency Maarif', etc.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| GBP Calls / month | 12 | 67 | +458% |
| Local Pack Position | Off | #1–#2 | Top 3 |
| Google Reviews | 8 | 94 | +86 |
| New Patients / month | 9 | 31 | +244% |
Key takeaways
4 transferable lessons, applicable to your business regardless of sector.
- / 01
A 100%-optimised GBP (categories, attributes, photos, posts) beats a perfect website on local rankings.
- / 02
Post-appointment SMS automation drives 25–35% review rate vs 5% without — a snowball effect.
- / 03
For medical practices, 5 neighbourhood pages > 1 city page. Google rewards fine geographic depth.
- / 04
94 Google reviews creates reassurance that lifts call-to-appointment conversion from 30% to 70%.
Services involved
Every case combines multiple systems. Here are the ones that made the difference here:
Read next
Three more case studies from the same sector or with similar challenges.